![]() An appealing newsletter name is extremely important to encourage readers to signup. In this post, I’ll share a bunch of newsletter name ideas that aren’t boring. Nearly 100% of the sales for books or our premium community join the newsletter before they buy anything. I manage a newsletter with over 45,000 active subscribers. I can speak from experience when I say that investing in a good email newsletter is worth your time and effort. Not to mention, most of your followers on social media don’t end up seeing your status updates at all unless they are boosted. ![]() A recent study by e-commerce software firm found email marketing can convert sales at 4.24%, as opposed to only 2.49% from search engines and less than 0.6% from social media. Not only does a newsletter let you to communicate directly with your customers, it can be used to ask for a sale. And repeat customer orders is the name of the game. One of the most effective marketing tips they shared was to use an email newsletter to encourage repeat purchases. Take for example our interview with the flavored water company Hydrant that went from doing $40k in sales to $2 million in just a couple years. Not surprisingly, when we interview founders that sell direct to consumer, email marketing is one found to be one of the best ways to drive sales. It’s a newer, more exciting way to communicate and gets more coverage in the press. ![]() Why? I suppose part of the reason is that social media is talked about more often today. But I still see the majority of business owners overlooking this powerful communication tool. Push send on an email and I can (usually) bet on a few sales coming in. The email newsletter is the most powerful tool I have to drive sales in my business.
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